Our success story of implementing Odoo in B2C e-Commerce

Company Profile


Noon, the Middle East’s largest online shopping platform in the Middle East funded with 1 Billion dollars by the EMAAR group.

In total, Noon offers 20 million products covering fashion, books, home & garden, electronics, sports & outdoor, health & beauty, personal care, toys, kids and baby products, and more.

Noon is serving UAE and KSA, having 20 Lakh Sq feet of carpet containing multiple warehouses. Noon to focus on fashion to drive $70bn sales target by 2028.


The Challenge


The current warehouse management software is no more scalable.

It is very costly to add new features within the existing platform.

The inventory is not fully traceable.

Data synchronization between the marketplace and backend is the key challenges.


The Solutions


Understand the requirement to be on site at Dubai.

Draft the consulting report and finalize the key solutions to improve inventory operations.

Customize Odoo picking report in order to display all location together from where the products need to be picked.

Develop the APIs to transfer order and inventory from marketplace to Odoo backend.

Prepared the detailed API documentation to help marketplace team to transfer data to Odoo.


The Impact


Find the real-time inventory status correctly.

The processing of purchase operation is 30% faster.

Finding the right product form the right location is 20% quicker.

The data synchronization process from noon marketplace to Odoo backend is accurate.